Rules for the use of personal data in electoral campaigns
On July 2016, the France’s National Data Protection Commission (CNIL) issued a formal notice to Microsoft Cooperation urging Microsoft to make Windows 10 to comply with French data protection law. The CNIL criticized the company for tree actions:
a) tracking its users web browsing habits without their consent,
b) failing to offer proper security protections, and
c) delivering targeted advertising materials without the user’s consent.
This notification does not seek to prohibit Microsoft from using its services to advertise but seeks to enable users to make their choice freely, having been properly informed of their rights.
Consequently, the CNIL gave the company three months to comply with its orders to stop collecting personal data without the consent of those users concerned. Otherwise, the company may impose any applicable sanctions of up to 150,000 euros.
WhatsApp had already been warned by a German DPA and the CNIL.
According to the WhatsApp blog´s “By coordinating more with Facebook, we’ll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp”. “Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them. For example, you might see an ad from a company you already work with, rather than one from someone you’ve never heard of”.
Facebook has maintained that its end-to-end encryption system will remain in place for the purpose of respecting the user´s privacy and giving an improved experience without third-party banner ads and spam.